Your Business Is a Brand — Are You Owning It?
Most agents focus on closings. Great agents focus on positioning.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
Nurturing Relationships – From Clients to Lifelong Advocates
Why Equity Is Using AI to Deepen Human Connections, Not Replace Them
Tony Ketterling • July 25, 2025
Building a Rockstar Vendor Network
A strong real estate business isn’t built alone—it’s supported by a powerhouse of trusted vendors.
Tony Ketterling • July 18, 2025
Digital Dominance – Online Presence that Converts
In today’s digital-first world, your online presence is your storefront—and it’s open 24/7.
Tony Ketterling • July 11, 2025
Closing with Confidence – Smoother Transactions Every Time
Real pros know that closing is where your reputation is either made or lost.
Tony Ketterling • July 3, 2025
The Buyer Boom – Handling Multiple Clients Without Losing Your Mind
Let’s talk strategy, tools, and mindset for thriving through the chaos.
Tony Ketterling • June 27, 2025
Time Management for Agents in High-Gear Mode
If your real estate calendar is starting to feel like a runaway train—open houses, client texts, offers at midnight—you’re not alone.
Tony Ketterling • June 13, 2025