Educating to Be the Expert Clients Call For
They want a trusted advisor who understands the market inside and out and can confidently guide them through the entire process.
Tony Ketterling
CEO of Equity Real Estate
Latest posts
Problem-Solving with Care: How to (Re) Turn Challenges into Wins
Deals fall through, financing hits snags, and emotions run high.
Tony Ketterling • February 14, 2025
Regular Communication – Touch Base at Each Step
One of the most important aspects of working with buyers is keeping them informed throughout the process.
Tony Ketterling • February 7, 2025
Equity Real Estate Expands to Oklahoma with a New Branch Led by Managing Broker Rickey D. Terrell.
Equity Real Estate is excited to announce it's expansion into Oklahoma with the launch of Equity Oklahoma Real Estate.
Tony Ketterling • February 6, 2025
Knowing What to Expect to Build Trust and Confidence
Setting expectations for your clients is key.
Tony Ketterling • January 31, 2025
Active Listening: A Critical Tool for Understanding Client Needs
Active listening is more than just hearing words—it’s about truly understanding your client’s goals, emotions, and concerns.
Tony Ketterling • January 24, 2025
First Impressions That Will Last
The first-moment clients glimpse your personality, which sets the style for everything afterward.
Tony Ketterling • January 17, 2025