First Impressions That Will Last

Tony Ketterling • January 17, 2025

First Impressions That Will Last

The first-moment clients glimpse your personality, which sets the style for everything afterward.


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If there's one thing about life, real estate, and business that everyone agrees on, it's this: First impressions matter. The first-moment clients glimpse your personality, which sets the style for everything afterward. Its importance may determine whether you build their trust or lose their interest.

Why First Impressions Count

Clients want to know from the start that they're in good hands. A quick reply, a well-prepared presentation, and an understanding of their desires signal professionalism and expertise, which they value dearly when looking for a buyer's agent.

Tips for Making First Impressions Last

  • Respond Promptly: Timeliness shows clients that they are essential to you. I'm responding quickly to questions via email, text message, or phone call, which shows clients that you are reliable and committed.
  • Dress the Part: Appearances speak louder than words. Dress professionally and appropriately for every client meeting. A well-dressed appearance signals that you are confident and ready to represent them.
  • Prepare Thought-Provoking Questions: Finding out a client's needs begins with the right questions. Ask questions such as:
  • What’s most important in your next home to you?
  • What have been some challenges in past experiences buying?
  • These questions uncover their preferences and show that you are one with their objectives.
  • Be Aware of Preferences: Do your homework. Regardless of their preferred communication style, desired home characteristics, or timetable, expressing understanding in this way will win them trust from the start.

Takeaway

You show professionalism in action when you polish, prepare, and serve quality in every interaction. An excellent first impression doesn't just open doors—it lays the basis for a successful client relationship.
Make your first impression the greatest—because it lasts.

Tony Ketterling

CEO of Equity Real Estate

As the CEO of Equity Real Estate, I bring over four decades of management and leadership experience to the real estate market, where I have been actively involved since 2000. Equity, the #15 independent real estate company in the nation, boasts a constantly growing network of over 3,500 agents. My passion for the industry drives me to support and guide my team in delivering exceptional client service.

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