Lead Generation That Works – Fill Your Pipeline Fast

If your pipeline feels a little dry or inconsistent, you're not alone. Great agents don’t wait for leads to show up — they build systems that bring in new prospects consistently. In Week 2 of our Equity blog series, we’re diving into proven lead generation strategies to help you fill your pipeline faster and smarter.

📲 1. Online Lead Gen That Actually Converts

In today’s market, your digital presence is often your first handshake. These tools make it count:

✅ Landing Pages That Convert

• Build targeted landing pages for listings, free home valuations, or buyer guides.
• Use compelling CTAs like “Find Out What Your Home is Worth in 60 Seconds.”
• Tools to try: Carrot, Leadpages, Real Geeks.

✅ Basic SEO, Big Impact

• Use location-based keywords (e.g., “homes for sale in Draper, UT”) in your website content and blog.
• Keep your Google Business Profile updated — reviews, hours, and service area matter.
• Pro Tip: Add schema markup to your site to help Google understand your content. It's techy, but powerful for ranking.

🏘️ 2. Community Networking That Builds Real Leads

Real estate is still local — and so are relationships.

💬 Try This:

• Host or co-sponsor local events (neighborhood BBQs, first-time buyer workshops).
• Join niche groups: HOA boards, school PTAs, or fitness clubs.
• Deliver value first — don’t just hand out cards, start conversations.

**Remember: **People work with agents they like, trust, and recognize. Be visible, be generous, and be real.

🔁 3. Revive the Gold Mine Sitting in Your CRM

Your next 3 closings may already be in your database — they just need a nudge.

🧰 Here's How:

• Pull up leads that went cold 6+ months ago.
• Send a simple message: “Hey [Name], just checking in — is buying/selling still on your radar this year?”
• Use email + text + social — don’t rely on just one channel.

**Bonus: **Drop old leads into a reactivation drip campaign with personalized market updates or success stories.

🎯 Final Word

Lead generation doesn’t have to be overwhelming. Pick one strategy from each of these categories — digital, local, and reactivation — and commit to it for 30 days.

Consistency > complexity.

Want help optimizing your lead gen strategy? Reach out to your Equity office or broker support — we’re here to help you build a business that lasts.