Leveraging Technology to Serve Buyers Better

Tony Ketterling • October 11, 2024

Leveraging Technology to Serve Buyers Better

By embracing tech tools, buyer agents not only enhance their services but also boost client satisfaction, making the home-buying process smoother and more enjoyable.


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In todayā€™s fast-paced real estate market, utilizing the right technology can make all the difference in how efficiently and effectively buyer agents serve their clients. By embracing tech tools, buyer agents not only enhance their services but also boost client satisfaction, making the home-buying process smoother and more enjoyable.

Useful Tools and Apps for Buyer Agents

There are countless tools and apps designed to make a buyer agent's job easier. From client relationship management (CRM) software to scheduling tools, these apps streamline communication and organization. Apps like Trello or Slack help keep tasks and conversations in one place, while Dotloop simplifies the paperwork process with easy digital signatures. For staying connected to the market, agents can use apps like Homesnap or MLS Touch, allowing them to quickly access property data and send listings to clients instantly.

Virtual Tours and Online Communication

Virtual tours are an invaluable asset, especially when clients can't visit homes in person. Platforms like Matterport or 3D Zillow Tours provide immersive, high-quality virtual home tours, saving time and expanding the reach of potential buyers. Additionally, video conferencing tools like Zoom or Google Meet help agents maintain personal connections with clients, no matter where they are. This level of flexibility ensures that clients feel supported throughout their journey, even if theyā€™re shopping remotely.

The real estate industry is constantly evolving with new technology, so itā€™s important for buyer agents to stay ahead of the curve. By keeping up with the latest tech trends, agents can continue offering the best service possible. Whether itā€™s through attending webinars, reading industry blogs, or following tech leaders, continuous learning is key. New advancements like AI-driven search engines or blockchain for secure transactions are already beginning to shape the future of real estate.

By leveraging technology, buyer agents can provide faster, more personalized service, giving clients a more enjoyable and efficient home-buying experience.

Tony Ketterling

CEO of Equity Real Estate

As the CEO of Equity Real Estate, I bring over four decades of management and leadership experience to the real estate market, where I have been actively involved since 2000. Equity, the #15 independent real estate company in the nation, boasts a constantly growing network of over 3,500 agents. My passion for the industry drives me to support and guide my team in delivering exceptional client service.

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