Tony Ketterling
CEO & Founder
Guiding Equity’s vision, growth, and people first approach.
Built Around Every Part of Real Estate
Building Trust Through Excellence and Innovation
We’re redefining what real estate can be—connecting buyers, sellers, agents, and brokers through a smarter, more rewarding model.
Our Mission Is Simple
Create a better real estate experience for everyone, everywhere.
Meet the corporate team
Two Decades of Excellence
Experienced leaders. Proven results. A shared commitment to our mission and the people we serve.
Jared Blank
Chief Information Officer
Technology, systems, and the platforms that power Equity.
Randy Cochrane
Director of National Growth & Development
Agent growth, recruiting, and market expansion.
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Vivian
Corporate Team
Title, headshot, and bio coming soon.
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Kelsie
Corporate Team
Title, headshot, and bio coming soon.
our values
Accountability
We take ownership of our actions and their outcomes—owning our results, learning from every success and setback, and continuously raising the standard of our work.
Balance
We believe a healthy work-life balance keeps our team energized and focused. We prioritize well-being, support one another’s commitments, and meet challenges with resilience and a positive attitude.
Exceptional Service
We go above and beyond—anticipating needs, embracing challenges as opportunities, and actively seeking feedback so every client, agent, and partner is not just satisfied but truly delighted.
Honesty
We communicate openly and truthfully, even when it’s difficult. Transparent conversations and ethical choices are how we build trust that lasts.
Integrity
We do what’s right over what’s easy—choosing our clients’ best interests, living our values, and leading by example in everything we do.
our purpose
Building the Future of Real Estate
We envision a future where real estate is simpler, more transparent, and built around people—where agents and brokers have more control, and every client experience is better.
Our Mission
To provide an affordable, incredible vehicle for real estate brokers’ and agents’ success with unparalleled services, resources, and tools while always adhering to our Core Values and being an active force for good in the lives of our brokers, agents, communities, and the world.
Our Vision
To create a real estate industry where professionals are empowered to reach their full potential, relationships are valued above transactions, and success is measured by the lasting impact we make in the lives of others.
Ready for What’s Next?
Whether you’re looking for more flexibility, stronger support, or a better way to grow your business, Equity was built for agents who want more.