SALT LAKE COUNTY, Utah — June 30, 2026 — Equity Real Estate is pleased to announce the acquisition of NRE, a respected real estate brokerage serving Northern Utah. As part of the transition, NRE will become Equity Real Estate NRE, operating within the Equity Real Estate family while continuing its longstanding commitment to professionalism, education, and exceptional client service.
The acquisition represents another significant step in Equity Real Estate's strategic growth throughout Utah and reinforces the company's commitment to providing agents with industry-leading support, technology, education, and business-building resources.
Equity Real Estate NRE will be led by respected broker and industry leader Steve Perry, who brings more than 26 years of real estate experience and a distinguished record of leadership within both the real estate industry and the community.
Throughout his career, Perry has served as President of the Salt Lake Board of Realtors, a member of the Boards of Directors for both the Utah Association of Realtors and the National Association of Realtors, and Chairman of Professional Standards for the Utah Association of Realtors. His leadership experience also extends beyond real estate, having served as Mayor of Kearns and Chairman of the Greater Salt Lake Municipal Services District.
"This acquisition allows us to build on the strong foundation NRE has already established while providing agents access to the tools, resources, and support available through Equity Real Estate," said Perry. "Our goal is to create even greater opportunities for agents to grow their businesses while maintaining the highest standards of professionalism and client service."
The transition to Equity Real Estate NRE gives current NRE agents access to Equity Real Estate's robust technology platform, agent-focused business model, educational resources, marketing support, and statewide network of professionals. Equity believes the combination of NRE's culture and reputation with Equity's systems and infrastructure creates a powerful opportunity for long-term growth.
"Our vision is to help agents succeed at every stage of their careers," Perry said. "By joining the Equity family, our agents gain access to enhanced resources while continuing to receive the personal support, mentorship, and education they value."
A key focus of Equity Real Estate NRE will remain agent development, accountability, and education. The office will continue emphasizing proven business systems, including Ninja Selling principles, while helping agents build stronger client relationships and sustainable businesses.
"We are excited to welcome the NRE agents and clients into the Equity Real Estate family," said Tony Ketterling, CEO of Equity Real Estate. "Steve Perry's leadership, combined with Equity's agent-first model, creates tremendous opportunities for growth. This acquisition strengthens our presence in Northern Utah and allows us to better serve both agents and consumers throughout the region."
For Perry, the transition is ultimately about creating more opportunities for agents and clients alike.
"As a real estate broker, my job isn't just to close transactions; it's to open doors to stability, possibility, and generational opportunity for every client we serve," Perry said. "Every contract we write is a commitment to protect families, elevate neighborhoods, and raise the standard of professionalism in our industry."
The acquisition further positions Equity Real Estate for continued expansion while ensuring NRE agents receive the resources, support, and leadership necessary to thrive in today's evolving real estate market.
About Equity Real Estate
Equity Real Estate is one of Utah's largest and fastest-growing real estate brokerages, serving thousands of agents across multiple markets. The company is committed to providing agents with innovative technology, comprehensive support, education, and a business model designed to help real estate professionals maximize their success while delivering exceptional service to their clients.
For more information, visit https://equity.us.