Vivian Pellegrino • September 10, 2026

Equity Real Estate Announces New Solterra Branch Led by Industry Veteran Toni Goodsell

New branch expands Equity Real Estate’s presence with experienced leadership and a commitment to exceptional agent and client service.

Equity Real Estate Announces New Solterra Branch Led by Industry Veteran Toni Goodsell

With 27 years of experience as a full-time real estate agent, Goodsell brings extensive knowledge of the industry, local market expertise, and years of leadership experience to the new branch. She and her husband and business partner, Steve, have opened and managed multiple real estate offices throughout their careers and currently have locations in Tooele and West Valley.

Goodsell has been part of Equity Real Estate since 2010 and credits the company’s training, education, tools, and support as key reasons she and Steve have continued to build their business with Equity.

“Equity has been the best company we have ever been with,” Goodsell said. “The training, education, and tools they provide are unsurpassed. We feel that we can do the best job possible for our clients, family, and friends at Equity.”

Throughout her career, Goodsell has built her business around relationships and listening to the individual needs of each client. That same philosophy will help shape the culture and service of Equity Real Estate – Solterra as the branch grows.

“Everyone has a different story to tell, and taking the time to listen helps me use my experience and knowledge to do the best job possible for them,” Goodsell said.

The addition of Equity Real Estate – Solterra represents continued growth for Equity and its commitment to providing local real estate professionals with experienced leadership, strong support, and the freedom to build their businesses in a way that works for them.

About Equity Real Estate

Equity Real Estate is a full-service real estate brokerage focused on empowering real estate professionals with the tools, training, resources, and support they need to build successful businesses while maintaining their independence.

Empowered Freedom — Real Estate Your Way.

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