Is the Real Estate Perfect Storm Brewing?

Tony Ketterling • May 24, 2024

Is the Real Estate Perfect Storm Brewing?

Five compelling reasons to sell and make a move now...


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With over 45 million millennials preparing to purchase their first homes or upgrade and baby boomers downsizing, the market is poised for a significant shift. This creates a unique opportunity to help two generations navigate the housing market. Now is the perfect time to get moving! Here are five compelling reasons to sell and make a move now:

5 Good Reasons to Sell and Make a Move Now

High Demand from Millennials

  • Ready Buyers: Millennials are entering the housing market in large numbers, driving up home demand. Selling now means taking advantage of this surge in eager buyers, potentially securing a quick and profitable sale.

Baby Boomers Downsizing

  • Stable Market for All Home Types: As baby boomers look to downsize, there's a balanced demand for larger family homes and smaller, more manageable properties. This creates a stable market where selling and buying are both favorable.

Mortgage Rates with Potential for Improvement

  • Hope for Better Rates: While mortgage rates are higher now, there is optimism that they may decrease soon. This potential for lower rates can motivate buyers to act now and sellers to plan strategically for their next purchase.

Increased Home Values

  • Maximize Your Return: Home values have risen steadily over the past few years. By selling now, you can capitalize on the increased equity in your home, ensuring you get the best possible return on your investment.

Market Flexibility

  • More Options and Negotiation Power: A dynamic market gives sellers and buyers more options. As a seller, you can negotiate favorable terms and timelines, making the transition to your new home smoother and more efficient.

Make Your Move Now

The current market conditions present a rare opportunity to maximize profits and smoothly transition to your next home. Whether you're a millennial looking for your first home, a growing family needing more space, or a baby boomer ready to downsize, now is the time to act. Don't miss out on this perfect storm in real estateā€”take advantage of the market and make your move today!

Tony Ketterling

CEO of Equity Real Estate

As the CEO of Equity Real Estate, I bring over four decades of management and leadership experience to the real estate market, where I have been actively involved since 2000. Equity, the #15 independent real estate company in the nation, boasts a constantly growing network of over 3,500 agents. My passion for the industry drives me to support and guide my team in delivering exceptional client service.

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